Penetration pricing: Setting a low price initially, to attract customers.
Competitive pricing: Setting a price based on what the competitor is charging.
Loss leader: A prodcut sold at a low cost to encourage another products profitable sales.
Cost plus pricing: Calculating the price of producing the product and adding on a percentage of profit.
Price discrimination: Setting a different price for the same product in different areas of a market. A good example of this is cinema tickets for different ages.
Predatory pricing: Agressive pricing to drive out competitors from that market.
Market led pricing: Setting a price based on personal research put together, from the target market.
Price wars: Price reduction based upon competitive rivalry.
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