Boston Matrix

When products have sale, they are put into 4 categories called the Boston Matrix.

1. Dogs
2. Cash Cow
3. Star
4. Question Mark

Dogs- have a low share of a low growth market. Not doing well in a particular market. The product is not much use to the business so the business should either get rid of or improve it.

Cash Cow -  Doing well in a market and have a high share of the market. However the market is not growing so fast. Cash Cows are good news for business'. Heavily produced in the past, firm earns revenue from it.

Star - Big share in fast selling market. Doing well in a attractive market; however the company will need too keep upgrading and promoting the star to help growth and sales with the aim to turn it into a cash cow.

Question Mark - a.k.a: oil rigs or problem child. These have a small share in a fast growing market. Firms will not know whether the product will fail or succeed; should spend money on promoting and upgrading.